> ## Documentation Index > Fetch the complete documentation index at: https://docs.nutgraf.in/llms.txt > Use this file to discover all available pages before exploring further. # Brand > A Brand is the persistent workspace Nutgraf builds agentic capabilities for. Each Brand holds its own brief, voice, and context — fully isolated from every other Brand on your account. > A Brand is the unit Nutgraf builds for. Everything Nutgraf builds — video, apps, and capabilities to come — is built inside a Brand, scoped to that brand business, and informed by its brief. ## What it is A Brand is the persistent workspace for one brand business. It holds the master brand brief — tone, target audience, creative direction, and digital presenter configuration — that defines everything built inside it. When you invoke a Computer inside a Brand, the agents inherit that context automatically. You set the brand once; every Computer run starts from it. You can run multiple brand businesses from one Nutgraf account. Each Brand is completely isolated: its brief, presenter setup, stories, and build history are private to that workspace. Switching Brands switches the entire context. ## Getting Started: Your First Brand in Minutes ### 1. Create a Brand Click **Create Brand** from the Brand switcher in the top left. Give the Brand a name that reflects the business property — for example, "TechBrief Weekly" or "Founder Stories". A clear name makes switching between multiple Brands fast and unambiguous. ### 2. Write the master brand brief The brand brief is the instruction set that every Computer run inherits. Describe the brand's voice, target audience, creative tone, and any standing guidelines — for example, "conversational and direct, aimed at early-stage founders, never use jargon". The more specific the brief, the more consistently the Computers produce on-brand output without extra prompting. ### 3. Set up your digital presenter Upload a photograph to create a digital presenter for this Brand. The presenter becomes the on-screen persona for all video produced under this Brand. You can configure the voiceprint and visual styling to match the brand's identity. See [Creative Studio](https://docs.nutgraf.in/features/computers/creative-studio.md) for details on presenter setup. ### 4. Invoke a Computer With the Brand configured, open the input bar and select a Computer — **Video** to build a video, or **Code** to build an app. The Computer inherits the brand brief immediately. You do not need to repeat any context. ## What You Need to Know ### Brief inheritance Every Computer run inside a Brand automatically receives the master brand brief as its starting context. If you update the brief, subsequent runs use the updated version. Runs already in progress or completed are unaffected. ### Context isolation Brands do not share context with each other. The brief, stories, presenter configurations, and run history of one Brand are completely invisible to another. This is intentional — it lets you maintain genuinely distinct brand identities without any risk of bleed. ### Credits are shared across Brands Your credit balance is account-wide, not per Brand. Running a Computer under Brand A and Brand B both draw from the same pool. This means you can allocate production capacity freely across your portfolio without managing separate budgets. ### Scheduled execution In addition to launching runs on demand, your Brand can build deliverables autonomously on a recurring schedule. Fired runs appear as new sessions in your Stories bar. See [Scheduled Tasks](https://docs.nutgraf.in/features/brands/schedules.md) for details. ## Tips * **Name Brands after the property, not the format.** "Climate Weekly" is more useful than "Video Brand 1" when you are switching between several properties. * **Write the brief before invoking any Computer.** A well-defined brief from the start saves you from correcting output later. * **Keep one Brand per distinct audience.** If two properties target different readers with different voices, they belong in separate Brands. * **Pin your most active Brands.** The Brand switcher keeps frequently used Brands at the top for quick access. ## Frequently Asked Questions > **How many Brands can I create?** > > There is no limit on the number of Brands. Create as many as your portfolio requires. > **Can I invite collaborators to a Brand?** > > Yes. When you invite someone to a Brand, they gain access to the shared brief and presenter setup. Each collaborator's run history within the Brand remains private to them unless explicitly shared. > **If I update the brand brief, does it affect runs that are already complete?** > > No. Brief updates apply to new runs started after the change. Completed runs keep the context they were produced with. > **Can two Brands share the same digital presenter?** > > Not currently. Each Brand maintains its own dedicated presenter configuration. Shared presenters across Brands is a capability planned for a future release. This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.